Head of Marketing · Digital Growth Strategist
Mattia Villaggi • Head of Marketing · Digital Growth Strategist
About
A project's real growth happens when data and creativity work together.
I'm Mattia Villaggi, Fractional Head of Marketing & Digital Growth Consultant in Milan. 8+ years across fintech, real estate and startups, building scalable growth systems where data meets creativity.
Across fintech, real estate and digital startups.
Acquisition, funnels, positioning.
Data-driven strategy for scalable growth systems.
From business model definition to campaign execution.
Skills
- Growth Strategy
- Performance Marketing
- Brand Positioning
- CRO & A/B Testing
- Data Analysis
- Lean Startup
- Team Leadership
- Go-to-Market
Certifications
- Vibe Coding
- Fundamentals of Digital Marketing @ Google
- Startup Builder • 13th edition
- Spotify • Intro to Ad Studio
- Contentsquare Certified
Education
- Sole 24 OREMaster Agile & Digital Project Management2023 - 2024
- IULM Communication SchoolMaster Social Media Marketing & Digital Communication2019 - 2020
- SAE InstituteBA (Hons) Audio Production2015 - 2018
Selected Work
Projects
A selection of brands and products I've worked on • strategy, growth and creativity.
- Identity
Performance Marketing Strategist · Freelance
Developing multichannel performance marketing strategies that connect media, data and funnel optimization.
- 01Multichannel paid media
- 02Media mix strategy
- 03CRO and funnels
- 04KPI and ROAS analysis
- 05Budget and forecasting
- 06Audience segmentation
- Identity
Digital Growth Consultant · Freelance
I help brands and startups turn growth goals into measurable digital and creative strategies.
- 01Performance marketing
- 02Rebranding and positioning
- 03Creative content production
- 04Digital business models
- 05Growth strategy
- 06Funnels and lead generation
- Identity
Digital Growth Consultant → Manager · Fractional
Led strategy and execution to scale a B2B merchandise brand.
- 01Marketing team leadership
- 02Growth strategy
- 03Organic and paid campaigns
- 04Cross-channel content planning
- 05Funnel analysis and optimization
- 06Brand positioning
- Identity
Digital Growth Manager
Worked on digital acquisition and funnel optimization in real estate.
- 01Brand restyling
- 02Digital strategy
- 03Team and budget management
- 04Touchpoint optimization
- 05Awareness and conversion campaigns
- 06New technology integration
- Identity
Digital Growth Strategist · SelfyConto
Supported data-driven campaigns for customer acquisition on a digital product.
- 01Advertising strategy
- 02Customer acquisition
- 03Media mix planning
- 04A/B testing
- 05CRO and funnels
- 06Qualitative and quantitative analysis
- Identity
Social Media Manager → Digital Growth Strategist
Contributed to growth strategy and content for a Gen Z-focused banking brand.
- 01Integrated digital funnels
- 02Multichannel campaigns
- 03Analysis and reporting
- 04Customer behavior analysis
- 05SEO
- 06Digital and in-person events
Contact
Available for consulting, fractional roles and growth projects.
Write me
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